Chuck Creative brief

CREATIVE BRIEF

Client: Joel and George

Context:

Chuck is an action-comedy/spy-drama television program and a critically acclaimed American TV series; although the TV show was big on release it has lost a significant amount of viewers over the course of the last 4 seasons. The show has been faced with being cancelled twice but the fans made such an impact that the show was reinstated, this was due to people not knowing about the show.

Chuck

Since its launch, viewing figures have been lower then the first essential launch back in September 2007 and its been below it’s expectations we want a new line of advertising to launch the new season for the UK.

Target Market:

The TV show’s target audience appeals to working class, seeking males – 15 -30.

Creative Requirements:

We want through-the-line campaign to launch the new season of chuck. Season 5 is set to release in the UK, March 6th 2012 so too boost figures for the up coming season we would like someone to create a new campaign for the UK market to help/boost launch the new season for the UK viewers.