Isklar Water - SWOT Analysis.

Product- Isklar Still 1.5L water.
Price- 97p
Place- Norwegian and European supermarkets.
Promotion- TV and Website

Strengths- The bottle is unique and the shape of the bottle helps it stands out amongst it's competitors, the bottle makes the  drink look good therefore may increase sales. The advert makes the drink look expensive (reminds me of a james bond opening and the website gives a substantial amount of information about the drink. It's a certified carbon neutral drink. The price of the drink is reasonable which makes the customer feel satisfied. Isklar still water has been around since 2008 and is still going strong therefore it's able to compete with it's rival still drinks. The drink has won awards in 2008 Water Innovation awards: Best Overall Concept (Grand Prix), Best newcomer (silver award), Best environmental initiative (silver award), For special contribution to water innovation, 2009 Pentawards (Gold award), 2009 Gramia Awards (Diamond Winner),2009 UK packaging awards: (Gold Award)

Opportunities- They could expand there market and push for making it a worldwide drink. They could design and release a smaller more convenient bottle for when your at work, or working or just on the go. They could change the designs and do a re release of another unique bottle design and relaunch to a different audience e.g. Male market, Health enthusiasts.

Weaknesses- The competition is hard and with big brands like Volvic, highland springs and Evian, with brands like these it makes it hard to break up the market and make there drink standout. Iv'e never seen the drink before until now so it doesn't seem very popular. The drink it self tastes of minerals and chemically, it doesn't keep to the true name of the slogan (Pure Glacial).

Threats- The competition is so competitive that they could lose there space in supermarkets, if this happens then they could lose the product and completely there place in the market, this threat is extremely dominant. They could be at risk at losing there European market and just specially cater to the norwegian market.