Isklar Water - SWOT Analysis.

Product- Isklar Still 1.5L water.
Price- 97p
Place- Norwegian and European supermarkets.
Promotion- TV and Website

Strengths- The bottle is unique and the shape of the bottle helps it stands out amongst it's competitors, the bottle makes the  drink look good therefore may increase sales. The advert makes the drink look expensive (reminds me of a james bond opening and the website gives a substantial amount of information about the drink. It's a certified carbon neutral drink. The price of the drink is reasonable which makes the customer feel satisfied. Isklar still water has been around since 2008 and is still going strong therefore it's able to compete with it's rival still drinks. The drink has won awards in 2008 Water Innovation awards: Best Overall Concept (Grand Prix), Best newcomer (silver award), Best environmental initiative (silver award), For special contribution to water innovation, 2009 Pentawards (Gold award), 2009 Gramia Awards (Diamond Winner),2009 UK packaging awards: (Gold Award)

Opportunities- They could expand there market and push for making it a worldwide drink. They could design and release a smaller more convenient bottle for when your at work, or working or just on the go. They could change the designs and do a re release of another unique bottle design and relaunch to a different audience e.g. Male market, Health enthusiasts.

Weaknesses- The competition is hard and with big brands like Volvic, highland springs and Evian, with brands like these it makes it hard to break up the market and make there drink standout. Iv'e never seen the drink before until now so it doesn't seem very popular. The drink it self tastes of minerals and chemically, it doesn't keep to the true name of the slogan (Pure Glacial).

Threats- The competition is so competitive that they could lose there space in supermarkets, if this happens then they could lose the product and completely there place in the market, this threat is extremely dominant. They could be at risk at losing there European market and just specially cater to the norwegian market.

What is marketing and what is involved?
Marketing is the process in which a company or product go through to raise awareness and knowledge on the product to a target audience, the motive is to persuade (BRAINWASH) the audience into believing that they need this product and will one way or another will make their life easier by owning the product.

What is advertising?

There are many different forms of advertisement, it can vary from pictures, posters, billboards to internet videos, TV adverts, radio and he Internet advertising such as Facebook, Twitter, Youtube, these are the more obvious ways of marketing there are also more passive ways of marketing such as who it distributed through, price, branding, packaging, phrase or a slogan, clubs/groups, this fall in to the category  of the hypodermic needle effect (Being Brainwashed or being influenced into buying a product with having knowledge of doing of it) this theory does have many holes but it still contributes to a vast amount of sales with products. Distribution is a very important step, once the product is finalized the audience has to have an outlet to the product, the more ways of getting the product the more the sales could increase. Apple is a great example for marketing they come up with creative and innovative marketing ideas that are sometimes simple but so effect that leave a big impact on the target audience.

Here is the advert for the iPAD 2.

This advert is simple and to the point and almost teases the audience leaving them wanting more. When it comes to marketing APPLE know what their doing.

What is PR?


PR stands for public relations. Public relations is the relationship between the company and the public/target audience. For the company to be at the peak of sales they need to have good public relations, other wise this could effect the image of the company or the product. When a product is about to be released they will try to boost their profile and try to befriend the audience this can be done by giving out free gifts (pens, pencils, bags, t shirts) when a company gives out gifts like these it will further more promote the company and the product therefore making more people aware. Some companies take an alternate route can try to get good press attention this could vary from putting a advert in a popular news paper or even getting the products screen time on the TV. Sponsors are another great way of increasing the companies in the public eye, if you have big sponsors  behind the better you look. Even when its out of their hands and people do reviews on the product on release it could harm the PR or it could increase the companies reputation. This is maybe one of the most important parts of the process when something does go wrong with the product they act fast and try to fix the problem, there is always problems with electronic products but how the company handles it is a big thing, if it's handled poorly then this could effect brand loyalty.